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SMB Marketing Trends 2025: A Guide for Forward-Thinking Leaders

SMB Marketing Trends 2025: A Guide for Forward-Thinking Leaders

by Cale Guin | Dec 19, 2024 | FP Feature, Marketing Strategy

SMB Marketing Trends 2025: A Guide for Forward-Thinking Leaders Dominate the Digital Landscape with AI, Visual Storytelling, and Personalized Experiences Did you know that nearly 70% of consumers now expect businesses to offer personalized experiences? If you’re...
Customer Behavior Analysis: The Ultimate Guide for SMBs

Customer Behavior Analysis: The Ultimate Guide for SMBs

by Cale Guin | Dec 10, 2024 | FP Feature, Marketing Advice and Expertise, Marketing Strategy

Customer Behavior Analysis: The Ultimate Guide for SMBs Ah, the ever-shifting sands of consumer behavior! Trying to keep up can feel like building a sandcastle on a windy beach. But for small and medium-sized businesses (SMBs), understanding these changes isn’t...
Article Review: The Future of Content Marketing: AI, Human Combination, is the SMB Advantage

Article Review: The Future of Content Marketing: AI, Human Combination, is the SMB Advantage

by Cale Guin | Nov 26, 2024 | Marketing Strategy, Marketing Technology, Miscellaneous Marketing Information

The future of content marketing lies in leveraging the best of both worlds: the efficiency of AI and the creativity of human expertise. This vision is explored in-depth in the article “The Future of Content Marketing: AI, Human Expertise, and the SMB...
How SMBs Can Dominate Their Market with a Unique Value Proposition (UVP)

How SMBs Can Dominate Their Market with a Unique Value Proposition (UVP)

by Cale Guin | Aug 26, 2024 | Marketing Strategy

The Secret Weapon SMBs Use to Win Customers and Boost Profits In the highly competitive world of small and medium-sized businesses (SMBs), finding an edge can feel daunting. But what if there was a secret weapon to attract loyal customers, increase profitability, and...
Attention Business Leaders: Marketing Budgets That Defy Convention and Lead to Measurable ROI

Attention Business Leaders: Marketing Budgets That Defy Convention and Lead to Measurable ROI

by Cale Guin | Aug 15, 2024 | Marketing Advice and Expertise, Marketing Budgets, Marketing ROI, marketing wars

Studies show the poor state of both marketing strategies and marketing budgets in the eyes of today’s business leaders, but for my money, the state of marketing budgets is worse than marketing strategies. The way marketing budgets are typically developed breeds...
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Marketing Strategy Assessment

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Marketing Strategy Assessment Form

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About This Assessment

This assessment is not as thorough as an assessment during our services, but if you submit accurate answers this automated system will provide you with a fair evaluation.

Your information will never be shared.

Company Information

Your assessment will be emailed to this address
If you have more than one please provide the highest level corporate website
How Many Years Has Your Company Been in Business?

About Your Marketing Team

In this section you'll answer questions pertaining to your marketing team. For accurate results answer these questions as they actually are and avoid answer as the way the could be.

About Your Audience

In this section you will provide high-level information on the audience you're targeting.
Does your strategy target an audience of a specific age range?
Does your strategy target an audience of a specific gender
Does your strategy include personas built-out for your preferred audience?
What is the geographical focus of your strategy?

Elements of Your Marketing Strategy

In this section you will answer questions regarding the elements of your marketing strategy.
Which Digital Marketing Channels Are Part of Your Strategy?
Get a more accurate assessment by checking all the channels used in your strategy
Which Traditional Marketing Channels Are Part of Your Strategy?
Get a more accurate assessment by checking all the channels used in your strategy
Which Of These Other Marketing Approaches Are Part of Your Strategy?
Get a more accurate assessment by checking all the approaches used in your strategy

Marketing Performance

In this section you will answer questions regarding marketing performance
Which Marketing KPIs Do You Use To Track Marketing Performance?
Get a more accurate assessment by checking all the KPIs you are currently using to track marketing performance

Rate Your Marketing Performance In The Following Areas

Please use the sliders below to rate your performance in each area. If you're not sure about an item, leave it at 1.

Performance Rating: 1
On a scale from 1-5 where 1 equals Poor 5 equals Excellent
Performance Rating: 1
On a scale from 1-5 where 1 equals Poor 5 equals Excellent
Performance Rating: 1
On a scale from 1-5 where 1 equals Poor 5 equals Excellent
Performance Rating: 1
On a scale from 1-5 where 1 equals Poor 5 equals Excellent
Performance Rating: 1
On a scale from 1-5 where 1 equals Poor 5 equals Excellent
Performance Rating: 1
On a scale from 1-5 where 1 equals Poor 5 equals Excellent
Performance Rating: 1
On a scale from 1-5 where 1 equals Poor 5 equals Excellent
Performance Rating: 1
On a scale from 1-5 where 1 equals Poor 5 equals Excellent
Performance Rating: 1
On a scale from 1-5 where 1 equals Poor 5 equals Excellent
Performance Rating: 1
On a scale from 1-5 where 1 equals Poor 5 equals Excellent
Performance Rating: 1
On a scale from 1-5 where 1 equals Poor 5 equals Excellent
Performance Rating: 1
On a scale from 1-5 where 1 equals Poor 5 equals Excellent
Performance Rating: 1
On a scale from 1-5 where 1 equals Poor 5 equals Excellent
Performance Rating: 1
On a scale from 1-5 where 1 equals Poor 5 equals Excellent
Performance Rating: 1
On a scale from 1-5 where 1 equals Poor 5 equals Excellent
Performance Rating: 1
On a scale from 1-5 where 1 equals Poor 5 equals Excellent
Performance Rating: 1
On a scale from 1-5 where 1 equals Poor 5 equals Excellent
Performance Rating: 1
On a scale from 1-5 where 1 equals Poor 5 equals Excellent

Budgeting & ROI

Which Of The Following Best Describes Your Approach To Determining Your Marketing Budget

Marketing Administration

Please rate your level of confidence on a scale of 1-5 (1 = Not at all confident, 5 = Very Confident) in the following areas:
Confidence Level: 1
On a scale from 1-5 where 1 equals Not Confident and 5 equals Confident
Confidence Level: 1
On a scale from 1-5 where 1 equals Not Confident and 5 equals Confident
Confidence Level: 1
On a scale from 1-5 where 1 equals Not Confident and 5 equals Confident
Confidence Level: 1
On a scale from 1-5 where 1 equals Not Confident and 5 equals Confident
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