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Marketing is one the top functions in your organization and it’s fraught with uncertainties, ambiguity, and challenges. This is our general content category that contains our insights related to all area of marketing. Enjoy the information we are compiling for you and stay ahead of the curve with expert strategies that empower your decision-making, enhance your organization’s competitive advantage, and transform your marketing leadership.

Customer Behavior Analysis: The Ultimate Guide for SMBs

by Cale Guin | Dec 10, 2024 | FP Feature, Marketing Advice and Expertise, Marketing Strategy

Customer behavior analysis provides the insights you need to stay ahead of the curve and thrive in today’s dynamic market.

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Marketing Strategy Assessment

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Marketing Strategy Assessment Form

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About This Assessment

This assessment is not as thorough as an assessment during our services, but if you submit accurate answers this automated system will provide you with a fair evaluation.

Your information will never be shared.

About Your Marketing Team

In this section you'll answer questions pertaining to your marketing team. For accurate results answer these questions as they actually are and avoid answer as the way the could be.

About Your Audience

In this section you will provide high-level information on the audience you're targeting.

Does your strategy target an audience of a specific age range?

Yes
No
Unsure

Does your strategy target an audience of a specific gender

Yes
No
Unsure

Does your strategy include personas built-out for your preferred audience?

Yes
No
Unsure

What is your targeted age range?

What is your targeted gender?

What is the geographical focus of your strategy?

Local
Regional
National
International
Global

Elements of Your Marketing Strategy

In this section you will answer questions regarding the elements of your marketing strategy.

Which Digital Marketing Channels Are Part of Your Strategy?

Search engine optimization (SEO)
Pay-per-click advertising (PPC)
Social media marketing (Facebook, Instagram, Twitter, LinkedIn, etc.)
Email marketing
Content marketing (blogs, articles, ebooks, etc.)
Video marketing (YouTube, TikTok, etc.)
Affiliate marketing
Influencer marketing
Mobile marketing (apps, SMS)
Podcast advertising
Native advertising
Display advertising
Retargeting/remarketing
Webinars
Online PR
We do not use any digital marketing channels

Get a more accurate assessment by checking all the channels used in your strategy

Which Traditional Marketing Channels Are Part of Your Strategy?
Television advertising
Radio advertising
Print advertising (newspapers, magazines)
Direct mail
Outdoor advertising (billboards, transit ads)
Telemarketing
Trade shows and events
Sponsorships
Public relations
Word-of-mouth marketing
We do not use any traditional marketing channels
Get a more accurate assessment by checking all the channels used in your strategy

Which Of These Other Marketing Approaches Are Part of Your Strategy?
Product placement
Guerrilla marketing
Experiential marketing
Point-of-purchase (POP) displays
Branded merchandise
Customer referral programs
Partnerships and co-marketing
Community building
Loyalty programs
Corporate social responsibility (CSR) initiatives
We do not use any of these approaches
Get a more accurate assessment by checking all the approaches used in your strategy

Marketing Performance

In this section you will answer questions regarding marketing performance

Which Marketing KPIs Do You Use To Track Marketing Performance?
We are currently not tracking any of these KPIs
Customer Acquisition Cost (CAC)
Conversion Rate
Website Traffic
Organic Traffic
Social Media Engagement
Click-Through Rate (CTR)
Cost Per Lead (CPL)
Marketing Qualified Leads (MQL)
Brand Awareness
Email Open Rate
Email Click-Through Rate
Bounce Rate
Time on Page
Social Media Followers Growth
Cost Per Acquisition (CPA)
Lead-to-Customer Ratio
Landing Page Conversion Rate
Marketing Spend per Customer
Customer Churn Rate
Get a more accurate assessment by checking all the KPIs you are currently using to track marketing performance

Rate Your Marketing Performance In The Following Areas

Please use the sliders below to rate your performance in each area. If you're not sure about an item, leave it at 1.

Lead Generation
Performance Rating: 1

On a scale from 1-5 where 1 equals Poor 5 equals Excellent

Organic Traffic
Performance Rating: 1

On a scale from 1-5 where 1 equals Poor 5 equals Excellent

Website Traffic
Performance Rating: 1

On a scale from 1-5 where 1 equals Poor 5 equals Excellent

Email Open Rate
Performance Rating: 1

On a scale from 1-5 where 1 equals Poor 5 equals Excellent

Landing Page Conversion Rate
Performance Rating: 1

On a scale from 1-5 where 1 equals Poor 5 equals Excellent

Marketing Spend Per Customer
Performance Rating: 1

On a scale from 1-5 where 1 equals Poor 5 equals Excellent

Lead Conversion
Performance Rating: 1

On a scale from 1-5 where 1 equals Poor 5 equals Excellent

Click Through Rate
Performance Rating: 1

On a scale from 1-5 where 1 equals Poor 5 equals Excellent

Cost Per Lead
Performance Rating: 1

On a scale from 1-5 where 1 equals Poor 5 equals Excellent

Email Click Through Rate
Performance Rating: 1

On a scale from 1-5 where 1 equals Poor 5 equals Excellent

Cost Per Acquistion
Performance Rating: 1

On a scale from 1-5 where 1 equals Poor 5 equals Excellent

Customer Churn Rate
Performance Rating: 1

On a scale from 1-5 where 1 equals Poor 5 equals Excellent

Social Media Engagement
Performance Rating: 1

On a scale from 1-5 where 1 equals Poor 5 equals Excellent

Social Media Followers Growth
Performance Rating: 1

On a scale from 1-5 where 1 equals Poor 5 equals Excellent

Brand Awareness
Performance Rating: 1

On a scale from 1-5 where 1 equals Poor 5 equals Excellent

Bounce Rate
Performance Rating: 1

On a scale from 1-5 where 1 equals Poor 5 equals Excellent

Time On Page
Performance Rating: 1

On a scale from 1-5 where 1 equals Poor 5 equals Excellent

Marketing ROI
Performance Rating: 1

On a scale from 1-5 where 1 equals Poor 5 equals Excellent

Budgeting & ROI

Which Of The Following Best Describes Your Approach To Determining Your Marketing Budget
Percentage of Revenue Method
Industry Benchmarks
Goal-Based Budgeting
Fixed Budget
Competitive Parity
Affordable Method
Task-Based Method
Previous Year Plus Percentage
Marketing ROI Method
A Combination of More Than One of These

Marketing Administration

Please rate your level of confidence on a scale of 1-5 (1 = Not at all confident, 5 = Very Confident) in the following areas:

Creating Marketing Budgets
Confidence Level: 1

On a scale from 1-5 where 1 equals Not Confident and 5 equals Confident

Aligning Marketing Strategy to Business Objectives
Confidence Level: 1

On a scale from 1-5 where 1 equals Not Confident and 5 equals Confident

Measuring Marketing Performance
Confidence Level: 1

On a scale from 1-5 where 1 equals Not Confident and 5 equals Confident

Measuring Marketing ROI
Confidence Level: 1

On a scale from 1-5 where 1 equals Not Confident and 5 equals Confident